Dumb or Brilliant? The Nigeria Email Business Model

If you’ve wondered—as I have—why those ubiquitous and clumsily-written emails from Nigeria “officials” still plague your inbox on an almost daily basis, it’s probably because it’s a business model that works.

Actually, the scam works brilliantly, according to an article from Inc., “Secrets of the Email Scammers.” It says there are “real business smarts” behind those noxious Nigerian emails: They must occasionally work, “or you wouldn’t still be receiving them.”